Media

Digital Media

Digital Media

Daily/Weekly Editorial E-Newsletters

Combined with lead append data for maximum results.

BHB uses the latest in marketing automation, lead and profile management software to ensure all Enews delivery is optimized and targeted only at permission-based users and optimized by device. Tracking details, performance and detailed reporting are provided for all placements.

Daily and Weekly Enewsletters:

Daily Enewsletter

Our reporting and analysis of the latest industry news

Deploys Monday – Thursday

Subscribers: ~12,100

Weekly Enewsletter

A weekly roundup of the top industry news and analysis

Deploys Fridays

Subscribers: ~4,800

TEXT AD SPECIFICATIONS:
There are 4 text-based ad placements available

  • Text Ad 1 / $5,500 – First Half; $5,500 – Second Half — $9,000 – Full Month
  • Text Ad 2 / $5,500 – First Half; $5,500 – Second Half — $9,000 – Full Month
  • Text Ad 3 / $4,000 – First Half; $4,000 – Second Half; $6,000 – Full Month
  • Text Ad 4 / $3,000 – First Half; $3,000 – Second Half; $5,000 – Full Month

Each placement includes:

  • Headline: max 60 characters
  • Copy: max 150 characters
  • Call to Action URL

IMAGE AD SPECIFICATIONS:
There are 3 image-based ad placements available

  • Image Ad 1 / $5,500 – First Half; $5,500 – Second Half; $9,000 – Full Month
  • Image Ad 2 / $5,500 – First Half; $5,500 – Second Half; $9,000 – Full Month
  • Image Ad 3 / $4,000 – First Half; $4,000 – Second Half; $6,000 – Full Month

Each placement includes:

  • Image or Animated GIF in gif/jpg/png format sized to 600×300 pixels
  • Call to Action URL

EMAIL SPONSOR TEXT AD SPECIFICATIONS:
There is 1 email sponsor ad placement available

  • $5,500 – First Half; $5,500 – Second Half; $9,000 – Full Month

Each placement includes:

  • Company Name and/or tagline: max 30 characters
  • Call to Action URL
  • Company logo (width 150px)
BUNDLE PACKAGES (New for 2026)
  • Image Ad 1 + Newsletter sponsor logo: $8,500 – First Half; $8,500 – Second Half; $12,000 – Full Month
  • Image Ad 1 + Text ad 1: $8,500 – First Half; $8,500 – Second Half; $12,000 – Full Month
  • Image Ad 1 + Newsletter sponsor logo + Text ad 1: $11,000 – First Half; $11,000 – Second Half; $16,000 – Full Month

Monthly Topical E-newsletters:

These are exclusive sponsorship opportunities that allow you to put your brand in front of readers who are interested in topical content.

Autism Business News

A curated roundup of significant autism news and analysis

Deploys first Friday of each month

Subscribers: ~15,500

M&A Digest

A curated roundup of significant M&A news and analysis

Deploys second Friday of each month

Subscribers: ~15,000

Technology Update

A curated roundup of significant tech news and analysis

Deploys third Friday of each month

Subscribers: ~15,000

Addiction Treatment Business

A curated roundup of significant addiction treatment news and analysis

Deploys fourth Wednesday of each month

Subscribers: ~15,400

Ads for monthly topical E-Newsletters:

Each deployment includes three ad positions, all sold together as an exclusive sponsorship:

  • Image Ad 1
  • Newsletter Sponsor Logo
  • Text Ad 1

Price per deployment: $5,500

BHB+ Update

An editorial commentary/analysis of top industry news and trends

Deploys once weekly to ~500 BHB-Plus members, representing a highly engaged audience of industry leaders

Sponsorship available

Partner Promotions

Your HTML, our audience

SPONSOR HTML

  • BHB offers customer provided HTML sends to reach our opt-in 3rd party marketing audience, now at nearly 2,000 professionals.
  • $5,000 per email distribution

SPONSOR PROVIDED HTML SPECS:

  • Preferred subject line (recommend 70-80 characters including spaces)
  • Completed HTML file:
    • The html file should be a max width of 650 pixels
    • Use absolute URLs for your images
      (i.e.“http://www.yourdomain.com/image1.jpg” -do not use “…/image1.jpg”)
    • Avoid using “div” & “float”, as some email clients will not render that code. Instead use tables to control layout
    • Styling should be done inline with the tags and not in the header area.
  • Text version of eblast (optional)
  • Seed list (email addresses of anyone that should receive a copy of the live deployment)
  • Suppression file – optional but recommended (.csv or .xlsx file of email addresses of those that do not wish to receive communications from the advertiser)
  • Max image file size limit: 500 KB. If HTML consists of multiple images, individual images should be no larger than 500 KB

IMPORTANT! BHB uses custom software and 3rd party services to check the content of the HTML creative for red-flags that might prohibit delivery. Due to a matrix of conditions from mail servers, firewalls, mail clients, operating systems and preference settings unique to each user, BHB acknowledges and cannot control differences in how the creative will
render across device. If HTML coding time is requested, additional fees are incurred. Please contact your business development representative for more information.

  • Outlook uses an engine that has a 1728 pixel limit for the height of images displayed in an email.
  • WTWH Media recommends not using image-only emails as your HTML eblast, as these tend to load slowly or will not load at all.

LINK TO EXAMPLE

Please contact your business development representative for + more information.

Our template, your message

SINGLE OFFER TEMPLATE

  • Provide BHB with your message and we will create an email using our branded template 
  • $3,000 per email distribution

SINGLE OFFER SPECS

  • Preferred subject line (recommend 70-80 characters including spaces)
  • Main Image: 650×300 static jpg or gif
  • Company logo: minimum 150 pixels wide; static jpg or gif
  • Headline: 5-10 words
  • Descriptive Copy: 30-80 words
  • Call-to-action (3-5 words)
  • URL or PDF file of resource
  • Max image file size limit: 500 KB B

LINK TO EXAMPLE

Online Display

Run of site ads display across the entire network

DISPLAY AD CREATIVE

First value designates pixel width:

  • 300×600
  • 970×250
  • 300×250 (served on desktop and mobile)

$100/CPM — Min 30K impressions per month

PRESTITIAL ADS

  • 640×480 and 300×225
  • $2,500 per week

WALLPAPER ADS – RESPONSIVE DESIGN

  • Simultaneously displays ad creative on the right and left hand sides of the site. Creative can be different for the left and right and can have specific urls for each side.
  • Optional: In addition to the 300×1000, provide a 130×1000 for smaller desktop displays and a 320×50 image for mobile displays.

WALLPAPER SPECS:

  • 300X1000, 130X1000 and 320×50
  • File type: .gif, .jpg, .bmp, .png, videos (.mp4, VAST, YouTube), and HTML tags. File size: 4MB max for combined size of all assets.
  • Contact your representative for more details.

$2,500 per week

High-Impact Display

High-Impact Display - Flex

The Allstream® Flex provides the ability to engage viewers with video and imagery in dynamically embedded experiences throughout page content with the ability to display edge-to-edge on the screen in the focal point of the viewer.

ASSET SPECIFICATION
DESKTOP & MOBILE

  • Asset Video: Video Dimension: 16:9 Aspect Ratio (ex: 1920 x 1080px) OR 4:1 Aspect Ratio (ex: 1920 x 480px)
  • Asset Image (optional): Same Dimension as video provided (ex: 1920 x 1080px or 1920 x 480px)
  • $2,500 per week

FILE TYPES

  • IMAGES
    • Media Types: Image URL, GIF, JPG, BMP, PNG
    • File Size: Allstream® hosted file size recommended under 100KB*
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size
      • Allstream® hosted file size recommended under 4MB*.
    • Resolution
      • 720p or 1080p
    • Frame Rate
      • 24-30 fps
    • Bitrate
      • Mobile Web: 800Kbps to 5000 Kbps
      • Desktop: 800 Kbps to 10000 Kbps

*Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.

LINK TO EXAMPLE

High-Impact Display - Prelude

The Allstream® Prelude dynamically displays adaptive imagery, video, or combination of multimedia at the top of the page for increased viewer engagement

ASSET SPECIFICATION

  • DESKTOP & MOBILE (IMAGE ONLY)
    • Asset Image: Image Dimension: 4:1 Aspect Ratio; 1920x480px (Recommended Size)
  • DESKTOP & MOBILE (IMAGE AND VIDEO)
    • Asset Image: Image Dimension: 1067x480px
    • Asset Video: Video Dimension: 16:9 Aspect Ratio

$2,500 per week

FILE TYPES

  • IMAGES
    • Media Types
      • Image URL, GIF, JPG, BMP, PNG
    • File Size
      • Allstream® hosted file size recommended under 100KB. Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance.
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size
      • Allstream® hosted file size recommended under 2 MB. Combined size of all Allstream® hosted files (image + video) must be less than 4MB for Chrome Heavy Ad Intervention (HAI) compliance. Video URLs may be supported without HAI restriction up to 40MB with autotranscoding to render on certain browsers and older devices that do not support auto play via Allstream® frame player.
    • Video Length
      • Variable (Recommended up to 15 seconds maximum if no user interaction and up to 30 seconds with user interaction)

LINK TO EXAMPLE

High-Impact Display - ICS

The Allstream® Immersive Cross Screen Skin provides a fully immersive and expandable branding experience with adaptive desktop and first-of-kind mobile wrappers to engage viewers surrounding content with imagery, multimedia and video messaging capable of driving expansion and call-to-action throughout a page visit.

ASSET SPECIFICATION

  • DESKTOP
    • Asset Image (Collapsed): Image Dimension: 150 x 640px (Include two: one for left skin and one for right skin)
    • Asset Image (Expanded): Image Dimension: 300 x 640px (Include two: one for left skin and one for right skin)
    • Asset Video: Video Dimension: 16:9 Aspect Ratio
    • Asset Carousel (Collapsed): Image Dimension: 150 x 370px
    • Asset Carousel (Expanded): Image Dimension: 280 x 392px
  • MOBILE
    • Asset Image (Collapsed): Image Dimension: 320 x 50px (Include two: one for top skin and one for bottom skin)
    • Asset Image (Expanded): Image Dimension: 320 x 800px (Include one)
    • Asset Video: Video Dimension: 16:9 Aspect Ratio
    • Asset Carousel: Image Dimension: 300 x 347px

$2,500 per week

FILE TYPES

  • IMAGES
    • Media Types
      • Image URL, GIF, JPG, BMP, PNG
    • File Size
      • Allstream® hosted file size recommended under 100KB*
  • VIDEOS
    • Media Types
      • Video URL, YouTube ID, VAST, MP4
    • File Size:
      • Allstream® hosted file size recommended under 4MB*. Video URLs are supported without HAI restriction up to 40MB with Allstream® auto-transcoding frame player.
    • Resolution
      • 720p or 1080p
    • Frame Rate
      • 24-30 fps
    • Bitrate
      • Mobile Apps/Web:
        • 800Kbps to 5000 Kbps, Desktop: 800 Kbps to 10000 Kbps, and CTV: 1000 Kbps to 15000 Kbps

LINK TO EXAMPLE

Product Spotlight

Product Spotlight is a turnkey program designed to dramatically increase market knowledge and visibility for your product — whether it’s a new launch or an existing solution that needs renewed promotion and awareness.

The program combines a concise, interactive 30-minute webinar (15-minute product demo + 15-minute live Q&A), a sponsored article built from an interview with your product expert and informed by the webinar transcript, and powerful amplification via newsletter and display advertising.

In addition to generating qualified leads, Product Spotlight ensures your product is supported with tangible content deliverables — including the webinar video files and a professionally developed article — which can be repurposed across your sales, marketing, and demand generation campaigns.

All-in Package: $18,000; No substitutions or a-la-carte swaps

Perspectives Podcast

As the exclusive sponsor of the podcast, you will bring your brand into the ears and minds of a highly targeted and engaged audience. The BHB podcast delivers brand exposure to passionate professionals who consume content and thought leadership in this evolving format.

Contact us for sponsorship opportunities to be featured on a podcast episode.

LeadFlow Program

Our LeadFlow Program delivers exclusive, opted-in leads by distributing sponsor content assets (white papers, case studies, infographics, etc.) to WTWH Media’s highly engaged healthcare audiences. Advertisers may choose from multiple segmentation levels depending on the specificity of their targeting needs. Each level has a corresponding cost-per-lead (CPL) and expected outcome in terms of lead volume.

SEGMENTATION

Level 1: Brand-Level — Target by WTWH Healthcare brand

Level 2: Job Function/Level Segmentation — Target by functional role

Level 3: Company Size Segmentation — Segment by employee count

Level 4: Named Account List (ABM) + Suppressions — Custom account list provided by advertiser with optional suppressions (competitors, existing customers, irrelevant accounts).

Pricing available upon request and varies by level.

CAMPAIGN EXECUTION & DELIVERABLES

Lead Delivery: Weekly via email and/or shared Google Sheet.

Minimum Order: 100 leads for Levels 1–3; ≤50 leads for Level 4.

Accepted Assets: White papers, case studies, infographics.

Remarketing / Retargeting Campaigns

Reinforce Branding | Increase Engagement | Improve Conversions

  • Retargeting (also known as behavioral remarketing) is a form of digital marketing that focuses on targeting users who have previously visited our website with banner ads on display networks across the web.
  • Increase the reach of your display campaigns by leveraging the Senior Housing News Network to retarget key segment audiences.
  • BHB offers the ability to manage remarketing or retargeting offers the ability to manage retargeting campaigns for our customers across a variety of platforms including any Senior Housing News network website.

RETARGETING REQUIREMENTS:

  • File size: less than 150KB
  • Animation: less than 30 seconds
  • File Type: JPG, PNG and GIF (up to 30 seconds, 15-20 fps, no looping)
  • CPM Pricing varies by program

CREATIVE SIZES:

  • 300×600, 728×90, 300×250, 970×250, 320×50, 160×600

Webinars

Engage a captive audience and generate leads.

BHB can help deliver a webinar to educate BHB subscribers about your product or service, develop a position of thought leadership and generate leads for your sales team. The BHB team manages the entire process and provides guidance on how to best position your chosen topic with our audience.

The BHB team will promote the webinar through our platform channels to drive subscriber
registration and attendance for the webinar. You’ll need to provide the slide deck and and panelists to help bring the message to life.

Packages start at $8,500 & include:

  • 45-minute presentation
  • 15-minute Q&A
  • 3 dedicated promotional emails
  • Contact information for all registrants
  • Recording of the live webinar
  • Topic: Client determines a topic that provides maximum value to our audience 45-minute presentation
  • Includes moderator provided by WTWH
  • Client-supplied slide deck and speakers

All webinars are recorded and emailed to all registrants, then placed online behind registration for on-demand viewing. Sponsors receive reporting URL for full attendee contact information, live and on-demand metrics and survey results, if applicable.

The webinar brief is a great way to extend the time, effort and content from your webinar hosted by BHB

  • For $6,500, BHB will create a 2-page co-branded webinar brief based on your recorded webinar. The brief will be designed in PDF format, hosted via landing page for 30 days following the webinar and will be sent as a follow up to our white papers and research report lists.
  • Program includes one, completed brief and one dedicated email promotion. All downloads will be delivered via .XLS or CSV file 30 days after the brief is released.

Virtual Events

BHB virtual events feature premier speakers and insightful discussion to share the trends defining behavioral health today. Our virtual events are a series of webinars, typically starting with an editorial driven webinar followed by our sponsors and their thought leaders on their own webinars.

Some of the nation’s most esteemed providers, health systems, agencies, solution providers, and academics involved in aging services participate in these events. Sponsoring one of BHB’s virtual events is an excellent way to boost your brand and/or provide thought-leadership around a particular subject.

Autism Innovation Exchange – February 10-13

The Autism Innovation Exchange is a webinar series spotlighting the technologies, care models, payment systems and strategic insights shaping the future of autism services.

Behavioral Health M&A Outlook Webinar Series – June 2-5

The Behavioral Health M&A Outlook Webinar Series offers timely insights into dealmaking trends, valuation drivers and market dynamics shaping the future of behavioral health transactions.

Risk Summit – August 18-21

The BHB Risk Summit is a webinar series for behavioral health executives, legal teams and compliance leaders who are tasked with tackling the evolving legal, regulatory and operational risks in the industry.

Addiction Care Access Forum – December 8-11

The Addiction Care Access Forum will explore how SUD treatment providers are breaking down barriers to care, with areas of focus including technology trends, staffing strategies, patient retention and more.

THOUGHT LEADERSHIP SPONSORSHIP

  • Total event registration list including name, title, company and email address
  • Logo placement on pre-event email marketing and event website
  • Live panel speaking opportunity
  • $9,500

AWARENESS SPONSORSHIP

  • Total event registration list including name, title, company and email address
  • Logo placement on pre-event email marketing and event website
  • $6,000

Affinity Ads

Contextually targeted ads placed alongside high-interest editorial categories (infection control, workforce, reimbursement, safety), ensuring relevance.

These units allow your brand to “own the moment” when readers are actively researching specific challenges, increasing message recall and engagement.

By aligning with the topics that matter most to buyers, Affinity Ads deliver stronger brand association, higher CTRs, and more meaningful visibility with your priority audience.

Ask your sales rep for pricing information.

Press Release Hosting Packages

Get your press release published across the WTWH Healthcare Network

Share your organization’s latest announcements, product launches, leadership updates, partnerships, and awards with a trusted audience of healthcare executives, operators, investors, and industry professionals.
Press releases are labeled accordingly and permanently hosted within the selected WTWH Healthcare brand site, providing lasting visibility and credibility across the senior living, home health, skilled nursing, and behavioral health sectors.

All submissions are subject to editorial review and approval by WTWH Media. WTWH reserves the right to edit or reject any submission at its sole discretion.

Press Release Hosting Package

Includes: Hosting of eight (8) press releases across any WTWH Healthcare brand sites

Deliverables:
• Publication of up to eight (8) press releases on one or more WTWH Healthcare brand sites (Senior Housing News, Home Health Care News, Skilled Nursing News, Behavioral Health Business, etc.)
• Title, body copy, and one accompanying image displayed on each brand’s Press Release section
• Hosted on dedicated pages free of third-party advertising
• Maintained indefinitely for ongoing visibility and SEO value
• WTWH editorial review and formatting for consistency and compliance with brand standards

Recommended for: Organizations with multiple announcements throughout the year seeking consistent, professional visibility across the WTWH Healthcare network.

Cost: $6,000

Press Release + Email Distribution Package

Includes:
• Hosting of up to three (3) press releases on selected WTWH Healthcare brand sites
• One dedicated email blast—featuring up to three (3) press releases—sent once per month to 5,000 targeted subscribers within your chosen brand audience

Deliverables:
• All benefits of the Press Release Hosting Package
• WTWH-managed email design, testing, and deployment to a curated, permission-based subscriber segment
• Pre-deployment approval of subject line, content layout, and final creative
• Detailed performance report including delivery, open rate, and click-through metrics

Recommended for: Major announcements, product launches, or milestones that benefit from both on-site publication and direct inbox delivery for maximum brand impact.

Cost: $15,000